“Magic of Light,” an interactive exhibition of light installations, holograms and Optoclones,® was organized by ITMO University in alliance with Hellenic Institute of Holography. During its four-month run in 2015 it was visited by more than 82,000 people from 8 countries, 40 cities and over 150 schools and colleges.
The exhibition was comprised of three themed zones covering over 1,500 square meters.
LightGames Interactive Exposition: optical illusions, light tunnel, lightmusic, thermal vision, gigantic kaleidoscope, and "the window into eternity." One of the top attractions was the "Magical Forest" tunnel, where visitors walked through hundreds of LED strips hanging from the ceiling and experience a architectural space defined by light strings.
The second zone was an art exposition HoloUniverse: holograms, light installations and projections, massive mappings. Here visitors of the Magic of Light could get up close and personal with all existing types of holograms: from a monochrome on glass to digital and optoclone.
The exhibition also featured a legendary hologram of Lloyd Cross The Kiss made in 1974. Lloyd Cross created the first "living" hologram that combined 2D holography and cinematic techniques. The "movies" effect is achieved thanks to a large number of consequent images printed on curved film.
The third zone was outside laser theater Lux Aeterna. The main stage of the theater was a spheric tent cupola where visitors will be able to see the "Without Gravity" performance, an excellent form of art therapy, according to the organizers.
To have a more informative tour, one could join a guide, or take an audio guide narrated by Sergei Stafeev, the dean of the Department of Natural Sciences and supervisor of "Magic of Light.”
The program of the exhibition also included edutainment activities such as workshops on optics for children, screenings of popular science movies, scientific shows by "Magic of Light" partners.
The exhibition was visited by more than 80 thousand guests. Some of them visited exhibits several times and returned to "Magic of Light" with their friends. Some spent their whole day there rather than just a couple of hours. According to Elena Boritskaya, manager of Project Activities and Fundraising Office, the exhibition attracted both adults and children. “We have received a lot of partnership proposals by lots of Russian cities. We were also proud of professional association`s appreciation.”
The project will become the foundation for the new edutainment center “The World of Science for Children and Youth.” It will cover 14,000 square meters of “Lahta Center” and will feature optical exhibits, robotic and biotechnological labs, science theatre, library and other interactive objects.
Sergei Stafeev, dean of the Department of Natural Sciences and the supervisor of "Magic of Light," said: "The exhibition is received invitations from Moscow, Kazan, Sochi, Nizhni Novgorod, Voronezh and Saratov, among other Russian cities. We’re also working on its launch with partners from the Netherlands, Switzerland, China and Finland.”